Melanie Morrison is the Founder and CEO of BetterCart Analytics, a Canadian company headquartered in Saskatoon, SK, whose AI-driven pricing technologies enable food and beverage processing companies, manufacturers, and retailers across the grocery industry to understand their market and competitive landscape faster. BetterCart Analytics imports and stitches together billions of grocery price data points and product attributes using ML/AI and provides cutting-edge price analytics and competitive intelligence that drive revenue and increase margin opportunities. Melanie has a PhD in Experimental Psychology, an extensive background working with data, advanced quantitative analyses, and behavioural economics and, together, Melanie and her team have built the largest independent grocery retail pricing database in Canada. BetterCart Analytics has received funding from prestigious associations such as the Canadian Food Innovation Network, ScaleAI, and AMII, and will be expanding their operations into the United States in 2024.
