Manufacturers across Canada understand that we are in a period of disruption, we refer to as the Fourth Industrial Revolution. Manufacturing has become more personalized, with increased focus on engineer-to-order production, and an emphasis on new service models. Maintaining and growing these personalized sales and service models requires manufacturers to engage customers 1:1, as individuals. This requires unprecedented visibility and insights into customer activity in order to respond to changing market dynamics.
At Salesforce, we bring manufacturers and customers together. Andrew Witherspoon, industry solutions lead at Salesforce, will share how technology is helping manufacturers transform their business by going beyond cost reduction, with a focus on ecosystem innovation, and winning the battle for skilled workers.
Salesforce is the #1 CRM, but also believes that business is the greatest platform for change. Andrew will share both the latest technology innovations and how technology and our values are helping manufacturers lead in the fourth industrial revolution.